Planning consent secured for a leisure and hotel concept on a dead retail site
Sector
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Developments
Location
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St Austell, Cornwall
Timeframe
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2004

In this record
Fore Street was a tired shopping precinct across several levels, in the middle of a town most people drive through rather than stop in. Not a shopping centre in any modern sense, just a precinct that had been built at some point and left to get on with it. The upper section and the flat roof above it were never going to be anything in their existing form, which is the sort of space that gets written off as dead and priced accordingly.
Cornwall runs two economies. The coast is affluent, busy and expensive, and it is what people picture when they think about the county at all. The inland towns are a different proposition entirely: regionally depressed, starved of investment, rarely considered as somewhere worth visiting rather than passing through.
St Austell sits inland, but it has something most of those towns do not - rail and road communications good enough to make it a gateway rather than a destination. Somewhere you base yourself and travel out from. That distinction was the whole opportunity.
We developed a leisure and hotel concept aimed at the active outdoor market, positioned somewhere between a youth hostel and a Travelodge - budget accommodation for people who are out all day and want somewhere clean and cheap to sleep, not somewhere to spend the afternoon.
Underneath it we put an outdoor clothing and activities shop and a café, so that arriving with bikes or boards was catered for rather than tolerated. The dead flat roof became a rooftop terrace arranged around a courtyard, and that is the point at which the building stopped being purely functional.
Consent was granted. The local authority was strongly supportive, because the scheme brought new investment into the middle of St Austell and repositioned the town as a place people might stop rather than pass through. Consent on a scheme a council actively wants is worth more than consent on one it merely tolerates.
That was around 2004. Nothing has been built. The site remains undeveloped, and in the twenty years since, both the active holiday market and the budget hotel market have expanded considerably.
Consent is an asset in its own right. Value can be created on a site without a shovel touching it, because what has been established is not a building - it is what the land is permitted to become.
Speak to our team
Planning consent can create value on land without a shovel touching it, by establishing what the site is permitted to become. If you are holding a tired or overlooked asset, we would welcome a conversation.
Key insights
Real estate sits alongside equities, private equity and fixed income in most family office portfolios – but it behaves differently to all of them, and that's exactly why it earns its place.
Real estate is one of the core asset classes in most family office portfolios, alongside public equities, private equity, fixed income and increasingly private credit. Family office asset allocation to real estate has grown in recent years, driven by its long-term yield, its role as a diversifier against public markets, and its suitability for multi-generational holding periods that few other asset classes match.
Family offices typically hold a mix of private equity and direct investments, real estate, public equities, fixed income and alternative investments, with the exact split varying by size, generational stage and risk appetite. Real estate tends to justify its place in that mix for reasons other asset classes don't share: a steady, long-term income yield; a long holding horizon that matches how families think about multi-generational wealth; and enough direct control that a family can shape an asset's performance rather than simply hold a position and wait.
Once real estate earns its place in the allocation, there's a separate question of how to access it – directly, or through a fund or REIT structure. That decision affects fees, control and liquidity in more depth than an allocation discussion needs to cover; the trade-offs are set out in full in our guide to financial planning for property investment. What matters at the allocation level is simpler: direct ownership is what lets a family actively shape a property's performance rather than passively hold a position in it, which is a large part of why real estate earns a place in the portfolio in the first place.
Discovery Park in Kent is a clear illustration of what that control can achieve. Brought under active management, the science park's capital value grew from around £20m to more than £75m over two years – restructuring leases and separating out service charges rather than simply holding the asset and waiting. A passive fund position, with no say over how the asset is run, couldn't have delivered the same outcome.
UK real estate remains a core allocation, but the mix within it is shifting. Portfolios are diversifying into student accommodation, retail parks and leisure assets alongside the more traditional office and residential holdings, and branded hotel and hospitality assets remain in favour where they carry a strong covenant. Family offices weighing new allocations are also factoring in wider considerations earlier than before – joint venture and asset management arrangements, transparency requirements such as the Land Registry's Persons of Significant Control and Overseas Entities registers, and planning and tax implications specific to the deal.
Maritime Capital's own track record reflects the same pattern of diversification: self-storage and leisure conversions such as Storage Box in Hersham, branded hospitality including The Forbury Hotel in Reading and Raithwaite Sandsend in Yorkshire, and retail assets alongside the more familiar office and residential holdings. The common thread isn't the sector – it's a covenant and a business model resilient enough to justify the allocation in the first place.
Few asset classes hold up as well across multiple generations as real estate. A well-managed property can be improved, repositioned and passed down without a fixed exit forced by a fund's term, which matters to families thinking in decades rather than years. That said, realising the benefit depends on active management – a passively held property doesn't generate the same value as one where lease strategy, service charge control and repositioning decisions are being made deliberately.
Hungerford Park shows what that looks like over a genuinely long horizon. Acquired in 2005 as a 300-acre estate, it's been built over two decades into a working farm, a holiday-let business and an events venue – the kind of layered, multi-generational value creation that a fund's fixed term could never accommodate, and that only comes from treating the asset as a long-term project rather than a static holding.
Most family offices don't carry deep in-house real estate expertise alongside their wider investment team, which is why property is often the asset class most commonly brought in through a specialist partner rather than managed entirely in-house. Maritime Capital works alongside family offices and their existing advisers – wealth managers, investment managers and private banks – on the UK commercial property portion of the portfolio specifically, from acquisition through to ongoing asset and property management.