Acquisition and repositioning of three boutique retail parades
Sector
›
Retail
Deal type
›
Development

In this record
Our years of experience means that Maritime have developed an unmatched ability to understand, recognise and acquire productive assets that other investors may simply pass over.
It’s all about the financing of the deal, recognising its eventual value, understanding the desire to occupy and appreciating the aesthetic of the buildings.
Being able to perceive the curb appeal in those environments, when the retailers rely on curb appeal, is key.
We appreciate that small changes can make major differences to the financial success of a project, and three boutique shopping developments in regional market towns perfectly illustrate this point.
Firstly, we identified a small mews of retail units in Cornwall that we felt offered enormous potential.
Situated in the centre of Truro, just to the east of the cathedral and the city’s prime retail streets, St Marys Mews was purchased with the view of holding it as a straight investment.
We revitalised the mews, renovating its external appearance and introducing new tenants.
Our proactive asset management quickly added 40 per cent to the value, which enabled us to refinance after just nine months.
The shopping parade produced a good income stream during our three-year ownership, after which it was sold at a profit.
Further north, Maritime also purchased Stow-on-the-Wold’s boutique Church Street parade of shops with a 30% vacancy rate.
Church Street is situated between the well-known Cotswold village’s high street and the main square, and consequently experienced high footfall of tourists and locals.
With this main benefit in mind, the Maritime team could see that by altering the mix of retailers and implementing a new signage and planting scheme, the street could thrive again.
Subsequently the street became 80% let and was sold on for a significant profit.
Another parade in the Cotswold village of Broadway had similarities to Stow on the Wold, and was subsequently packaged together to sell in a small portfolio, creating a premium through the character of two smart Cotswold schemes.
Again, we recognised the large amount of footfall that this asset was subject to, and with some hands-on day-to-day management, the investment was re-energised.
In all three cases previous owners had been a little frugal with their refurbishment plans. We improved the visual aesthetics, making them more attractive to tenants and creating value for our investors through higher rental incomes and impressive sale prices.
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Across several market-town parades, modest improvements to how they looked and felt lifted rents and sale prices alike. Where retailers rely on curb appeal, small details carry real weight.
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Key insights
Real estate sits alongside equities, private equity and fixed income in most family office portfolios – but it behaves differently to all of them, and that's exactly why it earns its place.
Real estate is one of the core asset classes in most family office portfolios, alongside public equities, private equity, fixed income and increasingly private credit. Family office asset allocation to real estate has grown in recent years, driven by its long-term yield, its role as a diversifier against public markets, and its suitability for multi-generational holding periods that few other asset classes match.
Family offices typically hold a mix of private equity and direct investments, real estate, public equities, fixed income and alternative investments, with the exact split varying by size, generational stage and risk appetite. Real estate tends to justify its place in that mix for reasons other asset classes don't share: a steady, long-term income yield; a long holding horizon that matches how families think about multi-generational wealth; and enough direct control that a family can shape an asset's performance rather than simply hold a position and wait.
Once real estate earns its place in the allocation, there's a separate question of how to access it – directly, or through a fund or REIT structure. That decision affects fees, control and liquidity in more depth than an allocation discussion needs to cover; the trade-offs are set out in full in our guide to financial planning for property investment. What matters at the allocation level is simpler: direct ownership is what lets a family actively shape a property's performance rather than passively hold a position in it, which is a large part of why real estate earns a place in the portfolio in the first place.
Discovery Park in Kent is a clear illustration of what that control can achieve. Brought under active management, the science park's capital value grew from around £20m to more than £75m over two years – restructuring leases and separating out service charges rather than simply holding the asset and waiting. A passive fund position, with no say over how the asset is run, couldn't have delivered the same outcome.
UK real estate remains a core allocation, but the mix within it is shifting. Portfolios are diversifying into student accommodation, retail parks and leisure assets alongside the more traditional office and residential holdings, and branded hotel and hospitality assets remain in favour where they carry a strong covenant. Family offices weighing new allocations are also factoring in wider considerations earlier than before – joint venture and asset management arrangements, transparency requirements such as the Land Registry's Persons of Significant Control and Overseas Entities registers, and planning and tax implications specific to the deal.
Maritime Capital's own track record reflects the same pattern of diversification: self-storage and leisure conversions such as Storage Box in Hersham, branded hospitality including The Forbury Hotel in Reading and Raithwaite Sandsend in Yorkshire, and retail assets alongside the more familiar office and residential holdings. The common thread isn't the sector – it's a covenant and a business model resilient enough to justify the allocation in the first place.
Few asset classes hold up as well across multiple generations as real estate. A well-managed property can be improved, repositioned and passed down without a fixed exit forced by a fund's term, which matters to families thinking in decades rather than years. That said, realising the benefit depends on active management – a passively held property doesn't generate the same value as one where lease strategy, service charge control and repositioning decisions are being made deliberately.
Hungerford Park shows what that looks like over a genuinely long horizon. Acquired in 2005 as a 300-acre estate, it's been built over two decades into a working farm, a holiday-let business and an events venue – the kind of layered, multi-generational value creation that a fund's fixed term could never accommodate, and that only comes from treating the asset as a long-term project rather than a static holding.
Most family offices don't carry deep in-house real estate expertise alongside their wider investment team, which is why property is often the asset class most commonly brought in through a specialist partner rather than managed entirely in-house. Maritime Capital works alongside family offices and their existing advisers – wealth managers, investment managers and private banks – on the UK commercial property portion of the portfolio specifically, from acquisition through to ongoing asset and property management.
Our years of experience means that Maritime have developed an unmatched ability to understand, recognise and acquire productive assets that other investors may simply pass over.
It’s all about the financing of the deal, recognising its eventual value, understanding the desire to occupy and appreciating the aesthetic of the buildings.
Being able to perceive the curb appeal in those environments, when the retailers rely on curb appeal, is key.
We appreciate that small changes can make major differences to the financial success of a project, and three boutique shopping developments in regional market towns perfectly illustrate this point.
Firstly, we identified a small mews of retail units in Cornwall that we felt offered enormous potential.
Situated in the centre of Truro, just to the east of the cathedral and the city’s prime retail streets, St Marys Mews was purchased with the view of holding it as a straight investment.
We revitalised the mews, renovating its external appearance and introducing new tenants.
Our proactive asset management quickly added 40 per cent to the value, which enabled us to refinance after just nine months.
The shopping parade produced a good income stream during our three-year ownership, after which it was sold at a profit.
Further north, Maritime also purchased Stow-on-the-Wold’s boutique Church Street parade of shops with a 30% vacancy rate.
Church Street is situated between the well-known Cotswold village’s high street and the main square, and consequently experienced high footfall of tourists and locals.
With this main benefit in mind, the Maritime team could see that by altering the mix of retailers and implementing a new signage and planting scheme, the street could thrive again.
Subsequently the street became 80% let and was sold on for a significant profit.
Another parade in the Cotswold village of Broadway had similarities to Stow on the Wold, and was subsequently packaged together to sell in a small portfolio, creating a premium through the character of two smart Cotswold schemes.
Again, we recognised the large amount of footfall that this asset was subject to, and with some hands-on day-to-day management, the investment was re-energised.
In all three cases previous owners had been a little frugal with their refurbishment plans. We improved the visual aesthetics, making them more attractive to tenants and creating value for our investors through higher rental incomes and impressive sale prices.