New build of 198-unit luxury holiday village
Sector
›
Placemaking
Location
›
Sandsend, North Yorkshire
Timeframe
›
2019–2023

In this record
Maritime played a pivotal role in shaping a coastal development in North Yorkshire.
Having taken over the Raithwaite Sandsend hotel and estate in 2019, Maritime set about redesigning and optimising a non-implemented planning scheme.
While the previous scheme had good bones, the quality, layout and operational feasibility rendered the project financially and logistically unviable.
Pre-commencement planning conditions were also hampering the development.
Working with our professional team, Maritime curated a 198-unit luxury holiday village with a traditional Yorkshire village square at its heart.
The sustainable lodges, cottages and villas combined the privacy of a holiday home with the facilities of the Raithwaite hotel building elsewhere on the estate.
With sustainability to the forefront, the eco homes were to be fully powered by renewable energy and included partnerships with sustainable brands such as Neptune Kitchens.
Each property had full access to Raithwaite’s manicured grounds and came complete with air source heat pumps and EV charging points.
The village was to be fully serviced with an on-site maintenance, housekeeping and concierge team and a range of service and hospitality packages designed for residents.
The full scheme envisioned shops, pubs and galleries - creating a genuine new coastal village at Raithwaite.
Our plans aimed to take the culture, history and heritage of the place and improve upon it sympathetically, so that the village sat within the landscape instead of on the landscape.
Maritime had the vision to ensure that the village positively benefited the area, rather than simply being another developer that puts houses with placemaking as an afterthought.
In late 2021 our team managed to release all of the pre-commencement conditions on the planning permission, and in December of that year the first phase of 21 units was put on sale.
The phase was fully sold within two weeks, at prices 20% higher than we were expecting.
However, inflation in the construction industry led to issues. Material prices soared, and labour shortages led to contractor quotes that were twice as high as expected.
Our experts had to value-engineer aspects of the project to make it a feasible development.
Work began on an initial four units, and all development was carried out in phases to avoid disrupting trade in the hotel.
Raithwaite Sandsend was then sold to Galliard Homes and O’Shea Group in 2023, who are currently taking all of our ideas forward.
Following our exit, it has been incredibly rewarding to see our vision taking shape on the North Yorkshire coast.
Speak to our team
We reworked an unviable plan into a 198-unit luxury holiday village, then exited to a major housebuilder. A scheme with good bones can often be made to work.
Key insights
Real estate sits alongside equities, private equity and fixed income in most family office portfolios – but it behaves differently to all of them, and that's exactly why it earns its place.
Real estate is one of the core asset classes in most family office portfolios, alongside public equities, private equity, fixed income and increasingly private credit. Family office asset allocation to real estate has grown in recent years, driven by its long-term yield, its role as a diversifier against public markets, and its suitability for multi-generational holding periods that few other asset classes match.
Family offices typically hold a mix of private equity and direct investments, real estate, public equities, fixed income and alternative investments, with the exact split varying by size, generational stage and risk appetite. Real estate tends to justify its place in that mix for reasons other asset classes don't share: a steady, long-term income yield; a long holding horizon that matches how families think about multi-generational wealth; and enough direct control that a family can shape an asset's performance rather than simply hold a position and wait.
Once real estate earns its place in the allocation, there's a separate question of how to access it – directly, or through a fund or REIT structure. That decision affects fees, control and liquidity in more depth than an allocation discussion needs to cover; the trade-offs are set out in full in our guide to financial planning for property investment. What matters at the allocation level is simpler: direct ownership is what lets a family actively shape a property's performance rather than passively hold a position in it, which is a large part of why real estate earns a place in the portfolio in the first place.
Discovery Park in Kent is a clear illustration of what that control can achieve. Brought under active management, the science park's capital value grew from around £20m to more than £75m over two years – restructuring leases and separating out service charges rather than simply holding the asset and waiting. A passive fund position, with no say over how the asset is run, couldn't have delivered the same outcome.
UK real estate remains a core allocation, but the mix within it is shifting. Portfolios are diversifying into student accommodation, retail parks and leisure assets alongside the more traditional office and residential holdings, and branded hotel and hospitality assets remain in favour where they carry a strong covenant. Family offices weighing new allocations are also factoring in wider considerations earlier than before – joint venture and asset management arrangements, transparency requirements such as the Land Registry's Persons of Significant Control and Overseas Entities registers, and planning and tax implications specific to the deal.
Maritime Capital's own track record reflects the same pattern of diversification: self-storage and leisure conversions such as Storage Box in Hersham, branded hospitality including The Forbury Hotel in Reading and Raithwaite Sandsend in Yorkshire, and retail assets alongside the more familiar office and residential holdings. The common thread isn't the sector – it's a covenant and a business model resilient enough to justify the allocation in the first place.
Few asset classes hold up as well across multiple generations as real estate. A well-managed property can be improved, repositioned and passed down without a fixed exit forced by a fund's term, which matters to families thinking in decades rather than years. That said, realising the benefit depends on active management – a passively held property doesn't generate the same value as one where lease strategy, service charge control and repositioning decisions are being made deliberately.
Hungerford Park shows what that looks like over a genuinely long horizon. Acquired in 2005 as a 300-acre estate, it's been built over two decades into a working farm, a holiday-let business and an events venue – the kind of layered, multi-generational value creation that a fund's fixed term could never accommodate, and that only comes from treating the asset as a long-term project rather than a static holding.
Most family offices don't carry deep in-house real estate expertise alongside their wider investment team, which is why property is often the asset class most commonly brought in through a specialist partner rather than managed entirely in-house. Maritime Capital works alongside family offices and their existing advisers – wealth managers, investment managers and private banks – on the UK commercial property portion of the portfolio specifically, from acquisition through to ongoing asset and property management.
Maritime played a pivotal role in shaping a coastal development in North Yorkshire.
Having taken over the Raithwaite Sandsend hotel and estate in 2019, Maritime set about redesigning and optimising a non-implemented planning scheme.
While the previous scheme had good bones, the quality, layout and operational feasibility rendered the project financially and logistically unviable.
Pre-commencement planning conditions were also hampering the development.
Working with our professional team, Maritime curated a 198-unit luxury holiday village with a traditional Yorkshire village square at its heart.
The sustainable lodges, cottages and villas combined the privacy of a holiday home with the facilities of the Raithwaite hotel building elsewhere on the estate.
With sustainability to the forefront, the eco homes were to be fully powered by renewable energy and included partnerships with sustainable brands such as Neptune Kitchens.
Each property had full access to Raithwaite’s manicured grounds and came complete with air source heat pumps and EV charging points.
The village was to be fully serviced with an on-site maintenance, housekeeping and concierge team and a range of service and hospitality packages designed for residents.
The full scheme envisioned shops, pubs and galleries - creating a genuine new coastal village at Raithwaite.
Our plans aimed to take the culture, history and heritage of the place and improve upon it sympathetically, so that the village sat within the landscape instead of on the landscape.
Maritime had the vision to ensure that the village positively benefited the area, rather than simply being another developer that puts houses with placemaking as an afterthought.
In late 2021 our team managed to release all of the pre-commencement conditions on the planning permission, and in December of that year the first phase of 21 units was put on sale.
The phase was fully sold within two weeks, at prices 20% higher than we were expecting.
However, inflation in the construction industry led to issues. Material prices soared, and labour shortages led to contractor quotes that were twice as high as expected.
Our experts had to value-engineer aspects of the project to make it a feasible development.
Work began on an initial four units, and all development was carried out in phases to avoid disrupting trade in the hotel.
Raithwaite Sandsend was then sold to Galliard Homes and O’Shea Group in 2023, who are currently taking all of our ideas forward.
Following our exit, it has been incredibly rewarding to see our vision taking shape on the North Yorkshire coast.