Turnaround, management and sale of coastal hotel estate
Sector
›
Operations
Value
›
£12.65m
Location
›
Sandsend, North Yorkshire
Timeframe
›
2019–2023
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In this record
Origin
Instructed by the investor group, acting for the lenders.
One of the most demanding projects that Maritime have undertaken was also one of the most rewarding.
Having initially been instructed to evaluate a four-star hotel business, create value and provide an exit for investors, Maritime ultimately took over the day-to-day running of hotel operations over the course of a four-year instruction.
Maritime has a long track record in hospitality, having previously owned and managed, constructed and leased hotels across the UK.
Acting on behalf of a 120-strong investor group, we produced an initial report that analysed the asset, a hotel estate on the Yorkshire coast north of Whitby, calculating its value and suggesting refinancing options.
In March 2019 Maritime was then given a board position, providing us with further access to company data.
Our subsequent analysis uncovered poor financial practices, and in order to avoid it falling into administration, Maritime took over 75% of the company and began managing the company on behalf of the lenders.
What had begun as an initial review quickly escalated to reveal serious financial issues, and it became apparent that there was a strong prospect of the lenders not getting their money back.
We then reviewed where trade and revenue streams could be improved, and presented proposals to the 120 individual lenders to build a holiday village on the site, which would enhance the saleability of the asset.
In 2018 Raithwaite Sandsend had obtained a non-implemented planning permission for 190 holiday homes. Work needed to begin within three years to secure the permission, and the lending group agreed with our contention that ‘developing out’ was the best way of exiting the position.
We worked with architects on designs for the village scheme and engaged consultants to overcome pre-commencement planning conditions.
Just as finances were improving, the Covid pandemic struck.
More than 120 hotel staff were furloughed, and limited turnover and a negative balance sheet meant that conventional lending facilities were unavailable to us.
Maritime sought Government CBILS and British Enterprise Fund loans in order to create cashflow to allow the business to continue trading.
A luxury six-bed lakeside accommodation unit on the estate was sold to a private buyer, and Maritime also lent £1.2million to the business and deferred fees until the end of the project.
Once lockdown and Covid precautions were eased, the hotel began trading well.
2021 was a bumper year, with more than 95 per cent occupancy rates achieved.
We then took on the management of the hotel itself, replacing the existing management company. This allowed us to review the business on a truly granular level. Maritime implemented a full rebrand and brought in a new marketing strategy to grow and reposition the target audience, all of which boosted trading performance.
The asset was performing well by the end of 2021, but Brexit and inflation hugely increased costs and made it difficult to fill roles.
High staff turnover, with a reliance on employment agencies, at times led to a literal hands-on approach from the Maritime team.
Maritime also had to manage investor relations throughout this period, with a number of technical legal disputes within the group.
Ultimately the decision was made to sell Raithwaite Sandsend on the open market. Experts calculated a guide price of £12 million, and in May 2023 a £12.65 million deal was agreed with Galliard Homes and O’Shea Group.
These reputable developers have now begun implementing the Raithwaite Village scheme and improving the hotel.
The outcome was the best that the investor group could have realistically hoped for.
Importantly, the hotel stayed open and fully staffed during and after the pandemic period, thanks to a lifeline loan facility provided by Maritime.
The project was an extraordinary learning curve, and possibly the biggest task we have undertaken thus far.
Maritime were involved in every facet of the business, with our expertise proving crucial in areas such as property, employment, corporate, contract and banking law.
We oversaw the day-to-day running of the hotel, managing a team of 120 people and continuously reviewing where operations could be improved.
Cashflow management was absolutely key, and our knowledge of administration and litigation processes was extensively utilised.
We also worked closely with architects to redevelop the hotel and formulate the Village scheme.
A number of planning permissions were also obtained, including a 30-bedroom extension and five woodland suites.
This challenging engagement has informed and enhanced all of our subsequent investments, providing the Maritime team with invaluable experience across the widest possible range of sectors.
Speak to our team
What began as an evaluation became a full operational turnaround, steering a four-star hotel back from the brink. We bring operational depth, not just property expertise.
Key insights
Real estate sits alongside equities, private equity and fixed income in most family office portfolios – but it behaves differently to all of them, and that's exactly why it earns its place.
Real estate is one of the core asset classes in most family office portfolios, alongside public equities, private equity, fixed income and increasingly private credit. Family office asset allocation to real estate has grown in recent years, driven by its long-term yield, its role as a diversifier against public markets, and its suitability for multi-generational holding periods that few other asset classes match.
Family offices typically hold a mix of private equity and direct investments, real estate, public equities, fixed income and alternative investments, with the exact split varying by size, generational stage and risk appetite. Real estate tends to justify its place in that mix for reasons other asset classes don't share: a steady, long-term income yield; a long holding horizon that matches how families think about multi-generational wealth; and enough direct control that a family can shape an asset's performance rather than simply hold a position and wait.
Once real estate earns its place in the allocation, there's a separate question of how to access it – directly, or through a fund or REIT structure. That decision affects fees, control and liquidity in more depth than an allocation discussion needs to cover; the trade-offs are set out in full in our guide to financial planning for property investment. What matters at the allocation level is simpler: direct ownership is what lets a family actively shape a property's performance rather than passively hold a position in it, which is a large part of why real estate earns a place in the portfolio in the first place.
Discovery Park in Kent is a clear illustration of what that control can achieve. Brought under active management, the science park's capital value grew from around £20m to more than £75m over two years – restructuring leases and separating out service charges rather than simply holding the asset and waiting. A passive fund position, with no say over how the asset is run, couldn't have delivered the same outcome.
UK real estate remains a core allocation, but the mix within it is shifting. Portfolios are diversifying into student accommodation, retail parks and leisure assets alongside the more traditional office and residential holdings, and branded hotel and hospitality assets remain in favour where they carry a strong covenant. Family offices weighing new allocations are also factoring in wider considerations earlier than before – joint venture and asset management arrangements, transparency requirements such as the Land Registry's Persons of Significant Control and Overseas Entities registers, and planning and tax implications specific to the deal.
Maritime Capital's own track record reflects the same pattern of diversification: self-storage and leisure conversions such as Storage Box in Hersham, branded hospitality including The Forbury Hotel in Reading and Raithwaite Sandsend in Yorkshire, and retail assets alongside the more familiar office and residential holdings. The common thread isn't the sector – it's a covenant and a business model resilient enough to justify the allocation in the first place.
Few asset classes hold up as well across multiple generations as real estate. A well-managed property can be improved, repositioned and passed down without a fixed exit forced by a fund's term, which matters to families thinking in decades rather than years. That said, realising the benefit depends on active management – a passively held property doesn't generate the same value as one where lease strategy, service charge control and repositioning decisions are being made deliberately.
Hungerford Park shows what that looks like over a genuinely long horizon. Acquired in 2005 as a 300-acre estate, it's been built over two decades into a working farm, a holiday-let business and an events venue – the kind of layered, multi-generational value creation that a fund's fixed term could never accommodate, and that only comes from treating the asset as a long-term project rather than a static holding.
Most family offices don't carry deep in-house real estate expertise alongside their wider investment team, which is why property is often the asset class most commonly brought in through a specialist partner rather than managed entirely in-house. Maritime Capital works alongside family offices and their existing advisers – wealth managers, investment managers and private banks – on the UK commercial property portion of the portfolio specifically, from acquisition through to ongoing asset and property management.
One of the most demanding projects that Maritime have undertaken was also one of the most rewarding.
Having initially been instructed to evaluate a four-star hotel business, create value and provide an exit for investors, Maritime ultimately took over the day-to-day running of hotel operations over the course of a four-year instruction.
Maritime has a long track record in hospitality, having previously owned and managed, constructed and leased hotels across the UK.
Acting on behalf of a 120-strong investor group, we produced an initial report that analysed the asset, a hotel estate on the Yorkshire coast north of Whitby, calculating its value and suggesting refinancing options.
In March 2019 Maritime was then given a board position, providing us with further access to company data.
Our subsequent analysis uncovered poor financial practices, and in order to avoid it falling into administration, Maritime took over 75% of the company and began managing the company on behalf of the lenders.
What had begun as an initial review quickly escalated to reveal serious financial issues, and it became apparent that there was a strong prospect of the lenders not getting their money back.
We then reviewed where trade and revenue streams could be improved, and presented proposals to the 120 individual lenders to build a holiday village on the site, which would enhance the saleability of the asset.
In 2018 Raithwaite Sandsend had obtained a non-implemented planning permission for 190 holiday homes. Work needed to begin within three years to secure the permission, and the lending group agreed with our contention that ‘developing out’ was the best way of exiting the position.
We worked with architects on designs for the village scheme and engaged consultants to overcome pre-commencement planning conditions.
Just as finances were improving, the Covid pandemic struck.
More than 120 hotel staff were furloughed, and limited turnover and a negative balance sheet meant that conventional lending facilities were unavailable to us.
Maritime sought Government CBILS and British Enterprise Fund loans in order to create cashflow to allow the business to continue trading.
A luxury six-bed lakeside accommodation unit on the estate was sold to a private buyer, and Maritime also lent £1.2million to the business and deferred fees until the end of the project.
Once lockdown and Covid precautions were eased, the hotel began trading well.
2021 was a bumper year, with more than 95 per cent occupancy rates achieved.
We then took on the management of the hotel itself, replacing the existing management company. This allowed us to review the business on a truly granular level. Maritime implemented a full rebrand and brought in a new marketing strategy to grow and reposition the target audience, all of which boosted trading performance.
The asset was performing well by the end of 2021, but Brexit and inflation hugely increased costs and made it difficult to fill roles.
High staff turnover, with a reliance on employment agencies, at times led to a literal hands-on approach from the Maritime team.
Maritime also had to manage investor relations throughout this period, with a number of technical legal disputes within the group.
Ultimately the decision was made to sell Raithwaite Sandsend on the open market. Experts calculated a guide price of £12 million, and in May 2023 a £12.65 million deal was agreed with Galliard Homes and O’Shea Group.
These reputable developers have now begun implementing the Raithwaite Village scheme and improving the hotel.
The outcome was the best that the investor group could have realistically hoped for.
Importantly, the hotel stayed open and fully staffed during and after the pandemic period, thanks to a lifeline loan facility provided by Maritime.
The project was an extraordinary learning curve, and possibly the biggest task we have undertaken thus far.
Maritime were involved in every facet of the business, with our expertise proving crucial in areas such as property, employment, corporate, contract and banking law.
We oversaw the day-to-day running of the hotel, managing a team of 120 people and continuously reviewing where operations could be improved.
Cashflow management was absolutely key, and our knowledge of administration and litigation processes was extensively utilised.
We also worked closely with architects to redevelop the hotel and formulate the Village scheme.
A number of planning permissions were also obtained, including a 30-bedroom extension and five woodland suites.
This challenging engagement has informed and enhanced all of our subsequent investments, providing the Maritime team with invaluable experience across the widest possible range of sectors.