Conversion of office building to 24-bedroom luxury hotel
Sector
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Operations
Location
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Reading

In this record
Maritime had the vision and foresight to transform a 100-year old former county hall into a boutique 24-bedroom and suite hotel, with an associated 12-apartment development to the rear.
As well as developing the hotel in the centre of Reading, Maritime owned and operated the hotel for several years.
Built in 1911, The Forbury was originally Berkshire County Council’s Shire Hall and had been converted for commercial use after the council moved out in 1981.
Maritime recognised the commercial potential in creating a luxurious hotel property, and restored the building to its former glory.
The Forbury was the result of much thought and research by our highly experienced team.
Designed by award-winning interior designer Nicholas Hollingshead, the 24 bedrooms and suites blended design, art, lighting and sound to create a space marketed as the UK’s leading townhouse hotel.
Described by an Evening Standard reviewer as ‘The most luxurious hotel stay I have ever stayed in’, its location, close to Reading railway station and high-end destinations such as Ascot Racecourse, added to the appeal.
The Maritime team were on site for 18 months to supervise craftsmen as they retained many of the building’s original features in the new design, from fireplaces and marble floors to the ornate ironwork of the old lift.
Designers, artists and craftsmen were commissioned to provide original works of art and features in the hotel, with two restaurants and its own 30-seat cinema adding to its grandeur.
Known by its current owners as The Roseate Reading, the hotel is still undoubtedly the finest address in town and showcases Maritime’s ability to develop luxury hospitality spaces in previously untapped markets.
Speak to our team
We transformed a century-old former county hall into Reading's finest boutique hotel, then owned and ran it. Vision and operational know-how can open markets others overlook.
Key insights
Real estate sits alongside equities, private equity and fixed income in most family office portfolios – but it behaves differently to all of them, and that's exactly why it earns its place.
Real estate is one of the core asset classes in most family office portfolios, alongside public equities, private equity, fixed income and increasingly private credit. Family office asset allocation to real estate has grown in recent years, driven by its long-term yield, its role as a diversifier against public markets, and its suitability for multi-generational holding periods that few other asset classes match.
Family offices typically hold a mix of private equity and direct investments, real estate, public equities, fixed income and alternative investments, with the exact split varying by size, generational stage and risk appetite. Real estate tends to justify its place in that mix for reasons other asset classes don't share: a steady, long-term income yield; a long holding horizon that matches how families think about multi-generational wealth; and enough direct control that a family can shape an asset's performance rather than simply hold a position and wait.
Once real estate earns its place in the allocation, there's a separate question of how to access it – directly, or through a fund or REIT structure. That decision affects fees, control and liquidity in more depth than an allocation discussion needs to cover; the trade-offs are set out in full in our guide to financial planning for property investment. What matters at the allocation level is simpler: direct ownership is what lets a family actively shape a property's performance rather than passively hold a position in it, which is a large part of why real estate earns a place in the portfolio in the first place.
Discovery Park in Kent is a clear illustration of what that control can achieve. Brought under active management, the science park's capital value grew from around £20m to more than £75m over two years – restructuring leases and separating out service charges rather than simply holding the asset and waiting. A passive fund position, with no say over how the asset is run, couldn't have delivered the same outcome.
UK real estate remains a core allocation, but the mix within it is shifting. Portfolios are diversifying into student accommodation, retail parks and leisure assets alongside the more traditional office and residential holdings, and branded hotel and hospitality assets remain in favour where they carry a strong covenant. Family offices weighing new allocations are also factoring in wider considerations earlier than before – joint venture and asset management arrangements, transparency requirements such as the Land Registry's Persons of Significant Control and Overseas Entities registers, and planning and tax implications specific to the deal.
Maritime Capital's own track record reflects the same pattern of diversification: self-storage and leisure conversions such as Storage Box in Hersham, branded hospitality including The Forbury Hotel in Reading and Raithwaite Sandsend in Yorkshire, and retail assets alongside the more familiar office and residential holdings. The common thread isn't the sector – it's a covenant and a business model resilient enough to justify the allocation in the first place.
Few asset classes hold up as well across multiple generations as real estate. A well-managed property can be improved, repositioned and passed down without a fixed exit forced by a fund's term, which matters to families thinking in decades rather than years. That said, realising the benefit depends on active management – a passively held property doesn't generate the same value as one where lease strategy, service charge control and repositioning decisions are being made deliberately.
Hungerford Park shows what that looks like over a genuinely long horizon. Acquired in 2005 as a 300-acre estate, it's been built over two decades into a working farm, a holiday-let business and an events venue – the kind of layered, multi-generational value creation that a fund's fixed term could never accommodate, and that only comes from treating the asset as a long-term project rather than a static holding.
Most family offices don't carry deep in-house real estate expertise alongside their wider investment team, which is why property is often the asset class most commonly brought in through a specialist partner rather than managed entirely in-house. Maritime Capital works alongside family offices and their existing advisers – wealth managers, investment managers and private banks – on the UK commercial property portion of the portfolio specifically, from acquisition through to ongoing asset and property management.
Maritime had the vision and foresight to transform a 100-year old former county hall into a boutique 24-bedroom and suite hotel, with an associated 12-apartment development to the rear.
As well as developing the hotel in the centre of Reading, Maritime owned and operated the hotel for several years.
Built in 1911, The Forbury was originally Berkshire County Council’s Shire Hall and had been converted for commercial use after the council moved out in 1981.
Maritime recognised the commercial potential in creating a luxurious hotel property, and restored the building to its former glory.
The Forbury was the result of much thought and research by our highly experienced team.
Designed by award-winning interior designer Nicholas Hollingshead, the 24 bedrooms and suites blended design, art, lighting and sound to create a space marketed as the UK’s leading townhouse hotel.
Described by an Evening Standard reviewer as ‘The most luxurious hotel stay I have ever stayed in’, its location, close to Reading railway station and high-end destinations such as Ascot Racecourse, added to the appeal.
The Maritime team were on site for 18 months to supervise craftsmen as they retained many of the building’s original features in the new design, from fireplaces and marble floors to the ornate ironwork of the old lift.
Designers, artists and craftsmen were commissioned to provide original works of art and features in the hotel, with two restaurants and its own 30-seat cinema adding to its grandeur.
Known by its current owners as The Roseate Reading, the hotel is still undoubtedly the finest address in town and showcases Maritime’s ability to develop luxury hospitality spaces in previously untapped markets.