Conversion of office building to serviced office with restaurant
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Developments
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Hemel Hempstead

In this record
Showing real foresight and typifying our fusion of skills and expertise from a variety of sectors, Maritime Capital founder Toby Hunter’s Workhotel concept was a genuine world-first.
Described as the UK’s funkiest office brand, Workhotel was an uplifting working environment with the service levels, customer experience and flexibility of a top hotel.
The pioneering working/living scheme was aimed at clients who wanted a fast, efficient, reliable office space solution that was presented stylishly.
At the time, Workhotel had no competitor and was designed to give people a hub that combined aspects of working from home, working in an office, working from a hotel and working on the road.
The initial concept rose from the ashes of the Buncefield oil depot explosion, which presented Maritime with an opportunity to redevelop a previously owned, damaged, four-storey office unit situated on a nearby business park.
Toby’s groundbreaking idea was put into practice, mapping all of the positive reasons why people enjoy working in an office, working from home, working on the road or from a hotel and combining them all in one hub environment.
Workhotel occupied a prominent position in the heart of the Maylands Business Park, close to both the M1 and M25 motorways, enabling customers to access large and small rentable working spaces, meeting rooms, social areas and a restaurant.
The vibrant ‘Workkitchen’ complemented Workhotel wonderfully and gave guests and local diners somewhere to eat, relax and discuss business.
Not only did it improve the scope of office space in the industrial estate, it also offered Hemel Hempstead something fresh, exciting and an excellent place to eat and buy good food.
The concept of fully serviced offices and co-working spaces with expanded amenities has been mirrored in recent years by multi-billion pound start-ups, but Toby Hunter and Maritime Capital can be considered as trailblazers of the business model.
Workhotel’s success illustrates our ability to innovate in the market, spot an opportunity and use our decades of experience to coordinate and manage major projects.
Speak to our team
Workhotel pioneered the serviced, hospitality-led office years before the model went mainstream. Spotting an opportunity early, and executing it well, is what we do.
Key insights
Real estate sits alongside equities, private equity and fixed income in most family office portfolios – but it behaves differently to all of them, and that's exactly why it earns its place.
Real estate is one of the core asset classes in most family office portfolios, alongside public equities, private equity, fixed income and increasingly private credit. Family office asset allocation to real estate has grown in recent years, driven by its long-term yield, its role as a diversifier against public markets, and its suitability for multi-generational holding periods that few other asset classes match.
Family offices typically hold a mix of private equity and direct investments, real estate, public equities, fixed income and alternative investments, with the exact split varying by size, generational stage and risk appetite. Real estate tends to justify its place in that mix for reasons other asset classes don't share: a steady, long-term income yield; a long holding horizon that matches how families think about multi-generational wealth; and enough direct control that a family can shape an asset's performance rather than simply hold a position and wait.
Once real estate earns its place in the allocation, there's a separate question of how to access it – directly, or through a fund or REIT structure. That decision affects fees, control and liquidity in more depth than an allocation discussion needs to cover; the trade-offs are set out in full in our guide to financial planning for property investment. What matters at the allocation level is simpler: direct ownership is what lets a family actively shape a property's performance rather than passively hold a position in it, which is a large part of why real estate earns a place in the portfolio in the first place.
Discovery Park in Kent is a clear illustration of what that control can achieve. Brought under active management, the science park's capital value grew from around £20m to more than £75m over two years – restructuring leases and separating out service charges rather than simply holding the asset and waiting. A passive fund position, with no say over how the asset is run, couldn't have delivered the same outcome.
UK real estate remains a core allocation, but the mix within it is shifting. Portfolios are diversifying into student accommodation, retail parks and leisure assets alongside the more traditional office and residential holdings, and branded hotel and hospitality assets remain in favour where they carry a strong covenant. Family offices weighing new allocations are also factoring in wider considerations earlier than before – joint venture and asset management arrangements, transparency requirements such as the Land Registry's Persons of Significant Control and Overseas Entities registers, and planning and tax implications specific to the deal.
Maritime Capital's own track record reflects the same pattern of diversification: self-storage and leisure conversions such as Storage Box in Hersham, branded hospitality including The Forbury Hotel in Reading and Raithwaite Sandsend in Yorkshire, and retail assets alongside the more familiar office and residential holdings. The common thread isn't the sector – it's a covenant and a business model resilient enough to justify the allocation in the first place.
Few asset classes hold up as well across multiple generations as real estate. A well-managed property can be improved, repositioned and passed down without a fixed exit forced by a fund's term, which matters to families thinking in decades rather than years. That said, realising the benefit depends on active management – a passively held property doesn't generate the same value as one where lease strategy, service charge control and repositioning decisions are being made deliberately.
Hungerford Park shows what that looks like over a genuinely long horizon. Acquired in 2005 as a 300-acre estate, it's been built over two decades into a working farm, a holiday-let business and an events venue – the kind of layered, multi-generational value creation that a fund's fixed term could never accommodate, and that only comes from treating the asset as a long-term project rather than a static holding.
Most family offices don't carry deep in-house real estate expertise alongside their wider investment team, which is why property is often the asset class most commonly brought in through a specialist partner rather than managed entirely in-house. Maritime Capital works alongside family offices and their existing advisers – wealth managers, investment managers and private banks – on the UK commercial property portion of the portfolio specifically, from acquisition through to ongoing asset and property management.
Showing real foresight and typifying our fusion of skills and expertise from a variety of sectors, Maritime Capital founder Toby Hunter’s Workhotel concept was a genuine world-first.
Described as the UK’s funkiest office brand, Workhotel was an uplifting working environment with the service levels, customer experience and flexibility of a top hotel.
The pioneering working/living scheme was aimed at clients who wanted a fast, efficient, reliable office space solution that was presented stylishly.
At the time, Workhotel had no competitor and was designed to give people a hub that combined aspects of working from home, working in an office, working from a hotel and working on the road.
The initial concept rose from the ashes of the Buncefield oil depot explosion, which presented Maritime with an opportunity to redevelop a previously owned, damaged, four-storey office unit situated on a nearby business park.
Toby’s groundbreaking idea was put into practice, mapping all of the positive reasons why people enjoy working in an office, working from home, working on the road or from a hotel and combining them all in one hub environment.
Workhotel occupied a prominent position in the heart of the Maylands Business Park, close to both the M1 and M25 motorways, enabling customers to access large and small rentable working spaces, meeting rooms, social areas and a restaurant.
The vibrant ‘Workkitchen’ complemented Workhotel wonderfully and gave guests and local diners somewhere to eat, relax and discuss business.
Not only did it improve the scope of office space in the industrial estate, it also offered Hemel Hempstead something fresh, exciting and an excellent place to eat and buy good food.
The concept of fully serviced offices and co-working spaces with expanded amenities has been mirrored in recent years by multi-billion pound start-ups, but Toby Hunter and Maritime Capital can be considered as trailblazers of the business model.
Workhotel’s success illustrates our ability to innovate in the market, spot an opportunity and use our decades of experience to coordinate and manage major projects.